I manage 4 social media accounts where I cater the content to each specific audience. My designs are BOLD. Trendy. Fun.
Skratch Labs: Social Media Specialist
At Skratch Labs, I lead organic social media strategy from conception to execution, managing content creation and community engagement across Instagram, YouTube, TikTok, X, Threads, and Strava for a performance nutrition brand serving elite athletes to fitness enthusiasts.
I translate complex sports nutrition science into engaging, educational content that drives both audience engagement and measurable business outcomes while maintaining authentic brand voice.
My role requires cross-functional collaboration with marketing, athlete partnerships, and eCommerce teams to ensure social strategy aligns with broader business objectives and sales goals.
I create strategic social media calendars, execute digital activations like giveaways and challenges, and analyze performance metrics to continuously refine content strategy based on data-driven insights.
Other Social Accounts That I Manage
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4The Girls Run Club
Creator and founder of 4The Girls Run Club.
Create content, collaborate with brands, establish a brand, pillar in the Boulder community, plan events, and work with photographers.
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Cynisca Cycling
Specialize in sponsorship highlights, content creation, audience engagement, trend monitoring, and strategic planning.
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EduThemes
Conduct research on EduThemes’ target audience, draft a preliminary social media strategy, create sample posts, and start a social media presence.